How to Choose a Great Brand Name – Part 2

brand

Following up on Part 1 of the article How to Choose a Great Brand Name, here’s the sequel! Want to learn more tips about the naming process? So, keep reading…  For the Part 2 of the article, we are going to talk about the following topics: Characteristics of the Naming Process Avoiding Bullying in the Name […]

How to Choose a Great Brand Name – Part 1

How to Choose a Great Brand Name

— BRANDING — According to MarketingMO, there are some fundamental concepts to have in mind, when choosing a great brand name. Some may think that is an easy task – and sometimes is, some names were basically “at the tip of the tongue”, but not always – in the majority of the cases, an entrepreneur struggles to […]

Bounce Rate vs Exit Rate

Bounce Rate vs Exit Rate

The Bounce Rate vs Exit Rate question is one of the most common questions our customers ask us and there seems to be sometimes some confusion between these. Bounce Rate and Exit Rate are metrics used in digital analytics and web traffic analysis. Are most used as success indicators, but their meaning is sometimes misunderstood, […]